JustTheStuf

If you’re here… you’re apart of the #JustTheStuf April Fools joke by Joel Comm & Matt Clark

THE SCOOP
You’ve tasted OREOS, you’ve seen the Double Stuf OREOS and heard of MegaStuf OREOS.
THIS is JustTheStuf. But it’s not real… we’re just playing an April Fools Joke.

THE GOAL
Get as many people hash-tagging, asking friends and requesting #JustTheStuf from their grocery store manager.
Do NOT mention brandnames like OREO, Nabisco, etc.
While others may assume… the idea is for OTHERS to start asking about it.
Who knows, maybe Nabisco will pick up the idea because so many people are asking about it.

WHAT YOU NEED TO KNOW
Joel will go LIVE with his video on April 1st, 12:01am.
Anytime after that, you start the Social Media bonanza.

WAYS TO PARTICIPATE
#1 – Tweet/Update Joel’s Video with Product Photo.
• Here is Joel’s video link:
• Download Product Photo below.

#2 – Tweet/Update your own PHOTO with the Bottle/Label Graphic slapped on it.
• Joel’s video link:
• Download Bottle/Label Graphic and place over your smiling photo.

#3 – Tweet/Update your PHOTO of you HOLDING the product.
• Purchase this jar of Jet Puffed >photo< and peel off the label.
• Download the label below, print and affix to your naked marshmallow jar.
• Tweet/Facebook a photo OR video after 10am April 1st.

#4 – Tweet/Update a VIDEO of you eating the product.
• Purchase this jar of Jet Puffed >photo< and peel off the label.
• Download the label below, print and affix to your naked marshmallow jar.
• Tweet/Facebook a photo OR video after 10am April 1st.

Use some of these “ready-made” updates…
“Hey @JoelComm, #JustTheStuf is delicious.”
“I just heard about #JustTheStuf from @JoelComm – ask your grocery store to carry this stuf!”
“Heading to the grocery store for more #JustTheStuf @JoelComm”

Below is Joel’s video that will go LIVE on April 1st 12:01am
<video link>